90 seconds per entry. Sandi and leadership see it immediately. Nothing falls through.
Don't stack features. Pick the one most relevant to who you're calling. VSS for first-timers. Passport for ROI-focused. VIP Evening for relationship-builders.
Nobody closes on a cold call. You're buying the next conversation — not the booth. Get the email. Send the deck. Log it. Move on.
No response is data. Sandi needs the full picture to prioritize follow-ups, not just the interested ones. Every contact logged is value.
Don't pitch tiers on the first call. Get them to the deck. Let Sandi close. Your job is to create a warm handoff, not explain $20K packages cold.
"I'm calling for [Owner] about a vendor opportunity at a local event August 22nd — can I leave a message or get a better time to reach them?"
Don't drop a link. Comment genuinely first. Then DM with the personal version: "Saw you in [group] — thought this might be relevant to what you do."