Internal · COS Health & Fitness Expo Expo Sprint HQ
OUTREACH SPRINT · 5 WEEKS Jul 7 – Aug 9, 2026

Log every contact. Every call. Every response.

90 seconds per entry. Sandi and leadership see it immediately. Nothing falls through.

↗ Open Log Form
Master Log — Live View Sandi's command view. All submissions, real-time. Leadership Notes column is hers.
↗ Open Sheet
Vendor Deck
We Don't Sell Tables.
We Build Brands. ↗
Booth pricing, Vendor Success Studio, Passport Program, VIP Evening. Send after a warm response or attach to cold email.
Vendor Cold Call Script
Opener
"Hi, is this [Name]? Hey, I'm [Your Name] — I'm calling on behalf of the Colorado Springs Health & Fitness Expo. Do you have about 90 seconds?"
Hook
"We're running our final outreach before we close vendor spots for August 22nd and 23rd at Great Wolf Lodge. I'm not calling to pitch you a table — we built something specifically for vendors that most expos never offer."
Differentiator — pick one, don't stack
Option A"We have a free three-session program called the Vendor Success Studio — brand strategy, compliance, booth training — before you ever set up. You walk in prepared, not hoping."
Option B"Every vendor gets a shot at our Vendor Passport program — attendees are literally directed to your booth, and you get the full post-event lead list."
The Ask
"I'd love to send you our Vendor Deck — it's two pages, takes three minutes to read. If it resonates, we can get you on a quick call with Sandi Griffin, the founder. Fair?"
Voicemail
"Hi [Name], this is [Your Name] calling about the Colorado Springs Health & Fitness Expo — August 22nd and 23rd at Great Wolf Lodge. We have a few vendor spots left and I wanted to make sure you had a chance to see what we're offering before they close. I'll send a quick email too. Thanks."
Sponsor Cold Call Script
Opener
"Hi, is this [Name]? Hey, I'm [Your Name] — calling on behalf of Sandi Griffin and the Colorado Springs Health & Fitness Expo. Do you have about 90 seconds?"
Hook
"We're heading into our third year — August 22nd and 23rd at Great Wolf Lodge — and we're in final conversations with a small number of sponsors before we close it out. I'm not calling to sell you a logo on a banner. This event is built differently."
Differentiator
"1,500 expected attendees — athletes, families, military, veterans — already in a buying mindset when they walk in. Our sponsors aren't buying exposure. They're buying community positioning. BBB Excellence in Business Award winner. Three years in, already expanding regionally."
The Ask
"I'd like to send you our Sponsor Deck — Sandi put it together herself and it's worth two minutes of your time. If there's any alignment, she'll get on a call with you personally. Would that be alright?"
Voicemail
"Hi [Name], this is [Your Name] calling for Sandi Griffin at the Colorado Springs Health & Fitness Expo — August 22nd and 23rd at Great Wolf Lodge. We're in final sponsor conversations and wanted to make sure you had a look before we close. I'll follow up with an email. Thank you."
Vendor Cold Email Template
Subject Line
Your booth. Your brand. August 22–23.
Body
Hi [First Name],

I'm reaching out on behalf of Sandi Griffin and the Colorado Springs Health & Fitness Expo — August 22–23 at Great Wolf Lodge.

We don't sell tables. We build brands.

Every vendor gets three free pre-Expo sessions through our Vendor Success Studio — brand strategy, compliance, booth training — before you ever set up. You walk in with a plan, not a hope.

We have a small number of spots left. I'd love to send you the Vendor Deck — two pages, three minutes.

Worth a look?

[Your Name]
On behalf of Colorado Springs Health & Fitness Expo
cosfitnessexpo.com | sandi.griffin@me.com | 719.246.6705
Sponsor Cold Email Template
Subject Line
1,500 buyers. One room. August 22–23.
Body
Hi [First Name],

I'm writing on behalf of Sandi Griffin — founder of the Colorado Springs Health & Fitness Expo, now in its third year.

We're not looking for logos on banners. We're building partnerships with brands that want to own a room full of athletes, families, military, and veterans who showed up ready to invest in their health.

Three years in. BBB Excellence in Business Award winner. 1,500 expected attendees. Regional expansion already in motion.

A small number of sponsor positions remain before we close. I'd like to send you Sandi's Sponsor Deck — she wrote it herself. Two minutes to read. If there's alignment, she'll get on a call with you personally.

Can I send it over?

[Your Name]
On behalf of Colorado Springs Health & Fitness Expo
cosfitnessexpo.com | sandi.griffin@me.com | 719.246.6705
01

One differentiator per call

Don't stack features. Pick the one most relevant to who you're calling. VSS for first-timers. Passport for ROI-focused. VIP Evening for relationship-builders.

02

The ask is always the deck

Nobody closes on a cold call. You're buying the next conversation — not the booth. Get the email. Send the deck. Log it. Move on.

03

Log everything — wins and silence

No response is data. Sandi needs the full picture to prioritize follow-ups, not just the interested ones. Every contact logged is value.

04

Sponsors need more runway

Don't pitch tiers on the first call. Get them to the deck. Let Sandi close. Your job is to create a warm handoff, not explain $20K packages cold.

05

Gatekeepers get the short version

"I'm calling for [Owner] about a vendor opportunity at a local event August 22nd — can I leave a message or get a better time to reach them?"

06

Facebook groups — lead with value

Don't drop a link. Comment genuinely first. Then DM with the personal version: "Saw you in [group] — thought this might be relevant to what you do."

Kodi Nate Deana Michael D Matt W Halie